15 Jun The Importance of SocialBookmarks…. A Look At StumbleUpon

At a pre-determined interval, it is important that one check the analytics of their website.  Why?  Because, sometimes, you can take great advantage by studying traffic trends.  Once you see that traffic hit, you must think conversion.

That conversion could be:  gaining new leads, or getting the visitor to do a pre-defined action, such as fill out a survey or click on a particular banner, or maybe even refer a friend to see the site.

However, unless you watch your statistics, you will never know.

Check out the following image:

In this example, I witnessed first-hand the importance of STUMBLEUpon.com.  Here is how it worked.

1. I had posted an article about Warren Buffet on the blog.  It outlined his humility even through his attainment of riches and wealth.
2. This article was “stumbled upon” and someone did a social bookmark on the site.  This means that they added it as a favorite on a public site.  From there, other people that came across the social bookmark were able to come to MY site and read the article.  This created a mad frenzy of great traffic as you can see in the graphic above.

I noticed the traffic and trend, and immediately posted Amazon.com links to some of Buffet’s books.  Did I convert?  Not that many. But a good and focused campaign, would have really taken advantage of the traffic opportunity.

BE READY for traffic spikes, and be ready to monetize the traffic!