DigitalBPJ.com | Reputation Management? What the Heck is that?
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28 Sep Reputation Management? What the Heck is that?

Posted at 21:22h in $$$ From Our Editors $$$, Domain Names, General by
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For years, it has been my advice to clients, friends, and family…”Buy your DOMAIN STACK”.

A domain stack is considered to be the .com, .net, .org, .info, .biz and yes…. your .tv

This can help as it allows your brand to be as protected as possible.  For example…. If I owned corporatecompanyABCD.com, and someone opened up an adult fantasy store at corporatecompanyABCD.net and it got better Search Engine Positioning than my .com, then I have a brand problem, and potentially a REPUTATION issue.

Reputation management consists of keeping a gauge on how your visitors are finding you in the search engines.  Protecting your brand by buying your domain stack is one thing that you can do.  Here is a list of others that you can do, which will eventually lead to a better Seach Engine Optimization factor, which helps in your bottom line Internet Marketing Strategy.

  1. Create Your Own Wiki: www.wetpaint.com is a great place to go to create your own WIKI.  This has some SEO value and wikis are fresh content, which gets spidered well by search engine search bots.
  2. Start a blog: Start a blog a WordPress.com or blogger.com.  This will allow you to continually drive home the value proposition of your brand and keywords!
  3. Create a social networking profile:  Myspace.com, Facebook.com, and a slew of other proprietary and private social networks allow you to have a presence on these heavily googled pages.  You would RATHER have these show up high in rankings than that adult fantasy shop in the case you did not buy your whole Domain Stack!
  4. Create a LinkedIn.com Business Profile: not only is this a great place to share your resume and network with business colleagues, but it is also a heavily spidered site with great search engine penetration.

There are a ton of other sites.  In a private consultation, I can give you a full “prescription” of things to do to increase qualified link traffic back to your site to increase its position in the search engines.  But in the mean time, joining some of these sites will further fortify your brands presence across a variety of sites!

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