DigitalBPJ.com | SEX SELLS… or Does It?
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23 Sep SEX SELLS… or Does It?

Posted at 04:55h in $$$ From Our Editors $$$, General by
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Super Sexy Chicks in Super Scantily Clad Bikinis Get Less Clicks…… Yes… REALLY…

In one of our Marketing Studies in the African American niche, we posted two ads on BlackAtlanta.com, one of our company sites.  We were attempting to see click through and conversion rates on the TRUE dating service and compare it to our other dating experiences in conversions with other companies we have worked with, such as Match.com and MingleMatch. 

We used two different banners. I personally hypothesized that SEX would sell.  Was I right?

Drum roll Please!!!!

NOPE!!! Although I really like yellow, orange, and pink striped bikinis or the lady in it, it had a much lower click through rate than its partner… Both banners were run in a split test using Open Ads/PHPAds platform. 

Amazingly, we had almost 8% click through rate on the less seductive, more clothed model. 

Bikini lady, received less than 1%!

YES… I am sure sex sells… But maybe, just not to the crowd of BlackAtlanta.com on the HOME page!

Thanks for reading!

B

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