31 Oct WU-Yi Tea Experiment: Planning WUYi.TV Weight Loss Site | POST 1
Brandon Johnson of BlackInternetMarketing Will Publicly launch a site And Track Its Progress: WuYi.TV
By concentrating on the weight loss niche, we will launch a site and make revenue from a natural organic traffic model, and then see how we can throw some PPC money at it 2-3 months down the line, if Organic Traffic has not picked up.
The weight loss niche, from an online perspective, is one that I am very interested in. You see, in 2 days, it will be November 1st. This means that, as online marketers, we have exactly 2 months to get on the ball for the New Year’s Eve Resolutions.
I already have a couple of weight loss sites. Having lost weight on my own program (drug or metabolism enhancement free), I have a key interest in losing weight. (See Fat3500.com for my ebook). However, I also know that there are a lot of weight loss aids out there that are heavily sought by people. So it is a GREAT niche to master to make a few bucks. Check out slimchews.net for an example site.
Enters the Challenger WU-YI Tea.
Here are the steps I chose to pick Wu-Yi Tea as niche product.
- Offline research: First and foremost, there is a real buzz around the water cooler. I heard someone talking about it and swore they were talking about fitness with a WII instead of losing weight with WU-Yi tea!
- Based on hearing about it, I decided to google it. Yep, Very healthy PPC ads. I did a google search for WuYi and found that there were not a lot of results…. only about a 157K results…
See above.
With a well search engine optimized page, I can get some traction with Google …. Now we have to look for search frequency….
Learn to use the Google External Keyword Selector Tool. You can reach it by clicking here…. So as of September 2008, the following happened : There were approximately 18,100 searches in September for “Wuyi” !!!!
The keyword has an average Cost Per Click of $2.31.
Value Driven Business Motive
- So we have a good business model: weight loss
- We have a term that has a decent number of results to compete against for natural or “organic” SEO
- We have a term that has a good frequency of searches (18,100)
- We have a term that has a relatively “Juicy” CPC. This means that we have an EXIT plan if we build a site.
What is an Exit Plan?
My exit plan would be to buy the domain, create a website, optimize the site for Search Engine results, and then see if my site will convert. If It does NOT convert, then I am looking to SELL the site. Maybe someone else would be able to tweak it and make it work. At a CPC of over $2 for a simple click, this means that a decent attempt at search engine penetration, with a HOT domain, in a sought after product field could mean a decent ROI for purchase and time.
For the next posts, I will show you the next steps, including Affiliate Program searches, Domain Name Purchase, (even though I already bought it), web hosting Setup, Blog Setup (my chosen method of a strong SEO candidate), and initial seeding for Google.
Stay tuned!
For our other WuYi Tea Experimental posts:
Weight Loss - WU-Yi Tea Experiment: Planning WUYi.TV Weight Loss Site | POST 1
Posted at 01:11h, 31 October[…] More: WU-Yi Tea Experiment: Planning WUYi.TV Weight Loss Site | POST 1 […]
Weight Loss » Blog Archive » WU-Yi Tea Experiment: Planning WUYi.TV Weight Loss Site | POST 1
Posted at 01:22h, 31 October[…] Original post by BJohnson […]
Mwangi
Posted at 08:40h, 18 NovemberBrilliant idea to create sites to capitalize on the coming New Years and with Obama’s victory many people will have change on their minds and weight loss will probably have something to do with it.
My question is don’t you think by exposing the niche you are going after before you’ve captured it, you might give others ideas they may take and run with which will ultimately weaken your offering.
Anyway, I’ll be quite curious to see how your efforts go. Personally SEO has never been a major focus of mine so it will be interesting to see how you go about it for a new site.
Btw, you should install the Subscribe to Comments plugin, it really assists folks who might not have RSS follow through on comments threads….
Looking forward to seeing how the series unfolds
BJohnson
Posted at 09:37h, 18 NovemberMwangi, thanks so much for your post. PS… we activated our Subscribe to Comments Plugin because of your friendly reminder!
As far as exposing the niche… yep, we know that we might retain ground by staying silent. But, we are up to the challenge. We don’t show “everything” we do or every project that we work on for that very reason.
Thanks again for your comment!
WhiteNewJersey
Posted at 17:00h, 21 NovemberSounds like a plan – the only thing is I would use a .com or .net over a .tv
You don’t see .tv extensions ranking often. A name like WuYiTeaShop.com might be better.
BJohnson
Posted at 17:17h, 21 NovemberWell, good observation WhiteNewJersey. You are right…the good thing for WuYiTeaShop.com might be that Google would parse the name keywords. And you are right…. .TV is sometimes a ranking nightmare.
That is why we give you an exit plan. If we can’t gain natural organic share, we sell because of marketing value. 🙂
We will see how the experiment unfolds. Thanks for your comment!
vivian burns
Posted at 17:16h, 02 DecemberI want to cancel my order no # xxxxxxx for $34.95. do not want please remove that from my charge card
BJohnson
Posted at 21:17h, 03 DecemberVivian… we only discuss ways to market the program. And send traffic to those pages. We have nothing to do with charges.
Sorry for your experience. Contact the vendor directly.