23 Nov High Bounce Rates Are Good?

Bounce rates can be a good thing… if you know how to exploit them…

In our article “Size Length and Size Matter? Home Page Testing on BlackAtlanta.com…”, we discuss landing page bounce rates.

High bounce rates normally means 1 of 2 things:

1. Marketing Deficiencies: You have lost the attention of the user based on how they got to your page (PPC or Organic Positioning) This happens because you have not properly matched landing page content to the reason the site visitor lands on your page. If using PPC, your landing page needs to cater to the content of the Ad!
2. Technical Glitches: Perhaps the page loads too slowly and the site visitor just … well, uh… BOUNCES off of our your page on to other surfing fun.

Now, if a page has a high bounce rate, you should use analytics to find out how they are coming to the page. At that time, you will be able to determine what you can improve. For example, if they are coming from Google search to your page for the keyword “cool pianos”, you need to cater that landing page to COOL PIANOS.

Now, here is the challenge: Because the page has a high bounce rate, once you improve the page, you need some immediate attention-grabbing content and/or features.

My suggestion is to install an analytics program such as Google Analytics. Learn which pages and section of your website are getting traffic and WHY. Then, even if you are getting high bounce rates, strategize on how to take advantage of that traffic coming to the page.

Catch the attention of your visitor ABOVE THE FOLD OF THE PAGE!!!

Lastly, if you are PAYING via PPC ads, SUSPEND and pause your campaigns until you figure out what you can do to decrease bounce rate while improving the completion of the desired action.

Read more on our experience with BOUNCE RATES at http://locovoco.com/blackinternetmarketing.com/size-length-and-size-matter-home-page-testing-on-blackatlantacom/-/Black-Internet-Marketing/2008/11/10/