03 Nov You’ve Got Mail… or at Least Your Potential Customer Does. Free Trial for Email Autoresponder

The importance of your email list is extremely important.  Building a list, nurturing it, and yes… making money from it should be a high priority of yours.

So you’ve worked extremely hard to get traffic to your site.  A mix of Natural organic traffic and paid traffic campaigns has elevated those unique visitors.  What should you include in your marketing plan?  Yep, you guessed it… email marketing.

Email marketing is basically setting up a list of emails of site visitors that have visited your site.  You know they have an interest in your topic… or at least you are sure they have a PROBABLE interest in your site niche topic.  So the next best thing is to acquire that email address to stay in touch with willing email recipients. 

This type of marketing allows:

1. Multiple “touches”.  You may not sell your product or service to them on the first site visit.  Now, you can “Touch” them again with a series of marketing mails.
2. ROI.  Yes, in a way, if you paid to get site visitors to your site, then acquiring an email from them allows you to possibly sell an item to them in the future… allowing you to possibly recover the cost of getting them to your site!
3. Cross Promotion.  You may be able to sell another product or service to your site visitor/email recipient. 

There are multiple other reasons why building a good list is extremely important.  I use Aweber.com to:

• build my lists
• pre-load strategic autoresponder messages to the list recipients
• handle double opt-in features to comply with SPAM Act
• Segment my list according to open, sign ups, conversions, and more
• handle post-purchase communication to my client base.
• handle sign-up form creation, so that I can easily embed the forms in my pages.

Lastly, Aweber also has a great forum and blog, that gives tips and tutorials on how to increase the number of people on your list, and ways to strategically market to that list. 

Check out Aweber.com and read through some of the features of their services.  Check out the blogs and forums and learn.  Then sign up and use the service to start building your lists.  You will find that nurturing those lists are the key to staying in touch with your web site visitors and eventually, providing valuable products and services to them while increasing your bottom line revenue. 

Click here to visit aweber! … or even BETTER yet…

Try the free trial below!