23 Dec You ARE What You Eat…. Qualified & Nutritious, Conversion Building Web Fuel

High Traffic Websites that bring massive numbers of non-niche traffic must concentrate on bringing more quality traffic per site topic or creating topics on site catering to site visitor segments

I was telling a colleague the other day that one of our sites, brought in about 600K visitors from January – November 2008.  The site is well monetized… or at least coded for offers… but conversions are low.  We talked about Quality vs. Quantity of traffic in our post “What’s More Important:  Quality or Quantity?”

What does work is this:  Google Adsense… Why?

Organic/Relevant Search Engine Traffic

My hypothesis is that the contextual basis of Google’s algorithms deliver the most conducive content based on the organic traffic coming to the site.  (WELL… EVERYONE knows what Google Adsense does in delivery of the contextual ads based on the content –>  So, it’s really not a hypothesis.  More so a confirmation!)

As we see in the graphic, the results of the search engine search are very pertinent to the user’s interest… So we have the best opportunity to make that cash.

So for 2009… As a marketer, I am faced with a good problems to have….  Having lots of traffic, but with a need to segment and address it….. or  finding ways to get more qualified traffic for conversions.

2.1 Million Page views.

If I can convert 1% of these page views from January – November 2008, with a $5 offer… how sweet life will be for 2009!   1% is 21,000 of the page views… OR Perhaps doubling that and making $2.50 per page view … Can you do the math with me?

For 2009, in a recession-ridden economy, it is very important for your site to have the best opportunity to convert.  To do this, you must either:

• Feed your site’s ecommerce engine the best fuel (qualified traffic) OR
• Have ways in place to study, analyze, and segment the traffic that you have, in order to convert.

The all so famous sales funnel

That famous sales funnel is so correct… IN 2009, let’s all focus on increasing the leads, and as our friend Mwangi stated in his comment for increasing “…sales, sales, sales!”