DigitalBPJ.com | Google Website Optimizer A/B Tests: Downloadable, Distilled Outline of Necessary Items
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14 Apr Google Website Optimizer A/B Tests: Downloadable, Distilled Outline of Necessary Items

Posted at 13:55h in Analytics, General, How To, Tools by
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So, in setting up an experiment recently for a campaign, I decided to give a very distilled A/B Test outline to team members. Enjoy, and hope your landing page optimization goes well!

Also, if this formatting does not appear correct, here is the link to the Free download that has a better-formatted version.  (Nested Ordered and Unordered Lists can be a beast, can’t they??

Download here:

  1. Experiment Name:  XYZ
  2. Test pages:
    1. Original URL:  xyz.com
    2. Test URL:  zzyyxx.com
  3. Conversion page:
    1. URL:  thanks.com
  4. Tagging
    1. Original Page:
      1. i.      CONTROL SCRIPT
        1. FUNCTION:
          1. Communicates with Google to “know” alternate URL
          2. Cookies users so they will see the same version upon return
          3. Prevents double counting of return visitor
          4. PLACEMENT:
            1. Copy and paste the Control Script after the <head> Tag of the Original URL.  Make sure it is after any <DOCTYPE> tags
          5. ii.      TRACKING SCRIPT
            1. Placement:
              1. Copy and paste before the </body> tag.
    2. Control Page:
      1. i.      CONTROL SCRIPT
        1. NOT NEEDED
        2. ii.      TRACKING SCRIPT
          1. Placement
            1. Place tracking code before </body> tag.
    3. Conversion Page:
      1. i.      Paste the Conversion code before the </body> tag.  It is different code, so make sure you are grabbing the right one.

Validate!

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