27 Jun Starbucks New Commercial Hits Younger Persona

Click to view the Starbuck’s Commercial below.  It seems that they are looking to reach a younger demographic.  To me, this is a cool video (although a little abstract and maybe even weird), because the average Starbuck’s that I walk into has a generally older patronage.

This could be changing as Starbuck’s observes some of their stores attracting a younger audience who purposely is hanging out later hours while enjoying their coffees.

In Conyers, GA, I was leaving a Floyd Mayweather fight at a sports bar at 1am in the morning and saw the Starbuck’s had young patrons on their patio still.  Whether or not the store was closed officially was not known.

But interactive marketing videos such as this are pretty cool as it shows a company reaching this demographic in a different way, and in a medium that they can relate to.

See the video below… and then comment below…