23 Aug > 6 Degrees of Separation?

In the concept of six degrees of separation, most people are six steps away from any other person.  To me, Twitter as a microblogging platform has decreased these numbers for the general population.

In the old days, one would have to network with another person that he did not know through friends of friends.  The best introduction in the world of business came from a cordial introduction.

Now, via Twitter, key relationships can possibly be formed straight and direct with the person of interest.

Here is an example.

If I wanted to get in touch with a radio personality, I would:

• Call:  Call anyone… the radio station.  Friends of friends etc.
• Email:  Email whatever contact information was on a website… (Normally not that of the personality)
• “Groupie Network“:  Feel like a groupie if I saw him or her on the streets and asked them for their contact information
• “Other Social Networks“:  Sure, add them as a friend and try to message them, IF they have not reached their friend limit.

With Twitter, I am able to:

• Follow them immediately.
• Strategically contact or message them with relevant replies

Isn’t this what it is all about?  Many CEO’s of large companies are on Twitter and active.  Have you tried to Tweet your way to a job?  Or maybe to get into the door via a Gatekeeper to push your ideas or proposals?

For those of you not actively using Twitter for personal reasons, or for those of you in corporate marketing roles, reconsider your Twitter strategy and consider it more for just updates of irrelevant daily routines.

Your experiences and comments are more than welcome!