18 Aug Interactive Marketing Management Top 10 Tips

Managing Interactive Marketing talent is a very engaging opportunity. Differing skillsets, passions, experiences, and objectives all present their own challenges.  Here are some tips to help aspiring managers.

Interactive Marketing Management

1. Everyone should be on one accord: Make the mission of your team known. At a more granular level, help the team understand how each project and task they work on relates to the team mission and to the company’s bottom line.

2. Show iterative progress. Often, depending on the nature of the project, it can be easy to become lost in the details. Help your team become masters of summarizing their activities at a granular and executive level, at multiple points and key milestones.

3. Change:  Choose personalities during hiring that understand the need for solid business requirements, yet, are capable of shifting gears and changing direction as necessary.

4. Evangelize:   As a manager, directing your team not only requires socializing and evangelizing your objectives, but it also involves constant reminders to C LEVEL execs about the importance of your initiatives.  Preach Hard!

5. Understand personal incentives:  Whether allowing your team to work at home part of the week, realizing a box of donuts kick-starts Monday Morning morale, or working on individual career aspirations, an Interactive Marketing leader should focus on both team and individual building exercises to increase and maintain morale, as well as breed productive attitudes.

6. Engage in innovation:  Interactive web strategy is often a comprehensive body of knowledge which leads to actionable goal completions.   But allowing the team to innovate, ideate, and create,  can produce results beyond expectations. Do NOT limit your team’s innovative spirit to job qualification BOXES.  A designer just may have a great idea on a shopping cart development based on past experience.

7. Learn:  Too many managers rely on the expertise of their teams alone.  Interactive Marketing is slated to grow continually over the upcoming years.  Stay sharp in order to engage your team and push them to show and prove on the multiple facets of Interactive Marketing.

8. GROW together:  Many workshops and conferences exist. Send your SEO guy to a conference and then ask him to present to team the best attributes and newest ideas. Pay for a testing workshop for your MVT team and advise them to create better plans for design variations.  Encourage your team to sign up to present case studies at conferences, which exposes their talents and strategically promotes your company’s offerings.

9. Create team systems: Remember how a system or a machine works… Garbage in garbage out. Work to create synergistic team operations with predictable results. Scoping your team’s abilities are mandatory when tackling tougher resource-intensive & time-sensitive activities and projects.

10. Create value…simply. Work to understand the problems that your team’s efforts will solve. I gave the example to my team that we could train our dogs to do back flips and jump 7 feet into the air… But for what purpose? As a team, understand the problem that your solution solves.  Just think, if your solution reduces the impact of the given problem, you just may have been a valuable asset to your company!

Overall, Interactive Marketing Management can provide many great opportunities.  Feel free to share any other tips, that as managers, have helped you manage and your team produce!