DigitalBPJ.com | How To Advertise On XBOX Live and In-Game Experience
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06 Dec How To Advertise On XBOX Live and In-Game Experience

Posted at 12:26h in Campaigns, Gaming, Interactive Marketing by
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Per the XBOX advertising section on Microsoft.com, there are a few Interactive Campaigns that have had tremendous branding and viral social value to extend the knowledge & marketability of a product.

Reaching consumers where they live and interact is a mandatory need in today’s Interactive Marketing strategy.

Per Microsoft,

  • The video game advertising industry is growing exponentially. US spending on video game advertising will reach $1 billion USD in 2012, up from $502 million USD in 2007.
  • As of September 2008, there are 40 million Xbox units sold, across 37 countries.
  • Both in-game ads and online game advertising encourage user interaction, increase engagement, and drive key brand metrics.
  • The games, which have proved to increase brand awareness and recall, also can be used in conjunction with online promotions.

Check out their site to see white paper experiences on campaigns that moved the needle.  Click here to see more information and/or to contact a sales representative for XBOX & Microsoft.

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