18 Oct Rich Snippet?

Last year, Google launched a richer searching experience by launching a new technology that some call SEO 2.0.  In making search results more Interactive, Google launched Rich Snippets, which can give more specific information about products, retail locations, customer reviews and more.

This data is embedded in code for a particular product.  Most CMS and/or shopping cart platforms are including this rich snippet data in their integrations.

The rich snippet markup exists in your pages, but does not affect the way the browser presents your page.

The result of the markup is a “richer” experience which may encourage a higher click through.

Check out more about Rich Snippets by clicking here:  http://www.google.com/support/webmasters/bin/answer.py?answer=99170