So it's been a while since I've blogged here. Sometimes, one must go on a mental & social vacay. Blogging is the same way for me. Look, it's enough to stay abreast of all the changes in the digital space. But to regurgitate it all...
I was reading CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone over the holidays by Drew Eric Whitman. Yep, it had some common sense things in it, but as a Biology major in Undergrad, I...
In B2B marketing, or any online marketing, I am a firm believer that you must have your "experimental" playground in order to turn theory into practical application. For any marketers or bosses of marketers who don't believe that the inbound/content marketing process does not work,...
Per a Forbes article in regards to Klout.com, 3,000 companies using our data and doing two billion transactions a month right now… And in terms of public perception and resources, we have a team of almost 60 people here; data scientists and all these folks are working...
Rolling right along and reinstalling TweetDeck along with 50 other apps (another reason for considering cloud based apps)...
I like to Tweet. I operate 4 different "branding" Twitter accounts, collectively allowing me to have nearly 5,000 followers. While that may not be a lot compared to others, I really enjoy the ability to use UberTwitter's application on my BlackBerry. This past Friday, my...
I signed up for TwtMob.com the other day and was a little skeptical about the process of how they would offer me revenue-generating opportunities for simply sending out a Tweet. But today, I was able to see their business model in play. 1. They sent me...
Twitter as an information tool is phenomenal. Recent first-hand experience got me the information I needed within 20 minutes (or less). A similar inquiry via phone or email, would have resulted in either: not having the correct party to make such an inquiry long wait times possibility of...
The importance of Social Media in corporate and personal brand building cannot be stressed enough. Below, you will see two TOP TRAFFIC Sources for one of our online brands. The time span for the first shot is July 5, 2010 through August 5, 2010. The...
Recently, the following question was posed to me. A blog reader wanted to know how she would position herself to become a professional Twitter manager for companies and or individuals. While I have not personally stepped out to monetize other company's Twitter bases or personally...