04 Nov Control Advertising Inventory, Placement, and Tracking with OpenX

The OpenX ad campaign platform offers a robust system to effectively track the results of your onsite and offsite banner and html campaigns. 

Back in a blog at http://locovoco.com/blackinternetmarketing.com/sex-sells-or-does-it/-/Black-Internet-Marketing/2008/09/23/ entitled Sex Sells or Does It?, we ventured into the notion certain sexier images and banners may provoke more click throughs.  However, on our test site, www.BlackAtlanta.com, the opposite occurred.  The LESS sexy banners were clicked by almost 3-4% higher rates. 

We concluded that the demographic liked bikinis less in regards to a possible dating scenario. 

In order to conduct that study, we used an AD SERVER.  An ad server allows you to: 

• test multiple versions of banners, just as we did.
• advertise clients’ ads on your site
• give your code to your sites where you might be buying traffic to track and gauge the true results of a campaign
• Give your clients an online portal to test and see the number of impressions and click throughs that your site provided. 

OpenX is a great solution to this.  On our site, we used an older version called OPENAds.  We have since upgraded to OpenX and enjoy the robust and dependable code base.  We encourage you to do the same, even for your own banners on your own site.  Testing is key, and following trends will allow you to increase click throughs of your campaigns and offers… which ultimately leads to Increased revenue or visitor actions. 

Enjoy OpenX!