04 Oct Internet Marketing Degrees?

There is a surge of information on Internet Marketing on the web… But do you need a Degree to prosper at Internet Marketing?

As a self-learned jack of all trades on the Internet, I think that I have had a breadth of knowledge in my own school of Internet Marketing.  I wanted to list some of these skills.  I have since compared them to some of the objectives that the above Internet Marketing schools are stating will be learned in their programs.  From an overall high level… .they are similar.  So how respected will experience be compared to these degrees?  Not sure… but wonder if you will comment!

Here are a few of the skill sets that I believe I have had to pick up in this great field of Internet Marketing.  RESUME Anyone?

790TheZone.com & Level Vodka:

* URL example: http://www.blackatlanta.com/announcement/newsletters/790thezone.html

* Need: Radio station and Liquor Sponsor needed event e-advertising

• I created standard HTML advertising campaign for station and passed event registrants to their custom sign-up page for event registration.
• Experienced high open rates to a demographically matched email list.
• Created a Quick Hit SEO plan, with less than one week search engine penetration for event keywords

* Post Mortem: http://www.blackatlanta.com/announcement/promotions/790thezone/level790.pdf

* Overview: Use of video to promote and evangelize and penetrate top level search engine positions.

* Video Spinning Example: Have used TrafficGeyser.com to “spin” videos to multiple video sites. The following screen print shows this spinning to gain positions 2,3,4 and 5 in Google for keywords.

* BraidsByBreslin.com Example: Promoted Braids By Breslin Product on Youtube and embedded in various feature pages, blogs, and articles to sell instructional DVD’s priced at $20 – $300

* Results of Youtube Use: Gained over 172K views to date and drove over $20K in revenue with the assistance of this Youtube campaign and Search Engine Optimization (NO PPC)

* URL: http://www.youtube.com/watch?v=wwA2Z4rq7ak

* Presidential Campaign Viral Video Example: Virally seeded a Presidential campaign video that generated nearly 100K views in September 2008 (play.php, /main.swf)

* Article on site www.locovoco.com/blackinternetmarketing.com was passively “stumbled” upon via StumbleUpon.com: Although this was not seeded nor paid for on StumbleUpon.com, I have personally seen the benefit of an exponential gravitation towards a site because of Social bookmarking. Results: From 23 visits on November 1, 2007 to 1157 Visits on November 9^th, 2007, there was a 4930% increase in daily visitors traffic, due to the power of a passive StumbleUpon.com bookmark.

* URL: http://locovoco.com/blackinternetmarketing.com/the-importance-of-socialbookmarks-a-look-at-stumbleupon/-/Black-Internet-Marketing/2008/06/15/

* Stats Example:

* Background: Understand how a domain name with prime keywords, Title tags, qualified copy/content, strategically generated keywords, alt tags, incoming links from qualified sites can all contribute to the success of search engine positioning.

* Screen Print: number 1/1,960,000 results which leads to high organic Google referrals.

* Myspace.com: Perform marketing evangelism to over 3100 “friends” http://www.myspace.com/blackatlanta

* Facebook.com: Created a Facebook application on their Open Source Development platform! Check out http://apps.new.facebook.com/atlradio/ which has created a viral application installed on some profiles to allow Facebook members the opportunity to listen to Atlanta jazz, hip hop, r&b, and gospel via their profiles.

* Created my own Social Network Site http://community.blackatlanta.com generating almost 9K page views per month on the KickApps Platform with over 300 active members and 700 user-contributed pictures and videos.

* Overview: Have used www.free-press-release.com, multiple packages on www.prweb.com and strategic newsletter releases on highly spidered sites to generate viral PR and blog traffic. The following screen prints shows trendsetting by me using this method since 2003!

* Use of Helloworld.com: Utilize technology to teach Pay Per View Seminars. Live casting ability allows for users to call me, chat live, and take polls for an interactive presentation. Live cast can be seen at Helloworld.com OR on “Iframed” presentations on personal sites.

This allowed sharing of information & lead generation.

* Overview: Key understanding of use of wikis, blogs, personal sites, community sites, domain stack purchases, and more to maintain key search engine positions for personal names and corporate entities.

* Screen Print: High positioning of personal name “Brandon Johnson Atlanta”

* Overview: Key understanding of how to strategically blog and add copy via XML/RSS feeds to increase search keyword density. Subsequently, have a great understanding and working knowledge of services such as Sitemeter.com, Technorati, Pingerator.com, haloScan.com, and Feedburner.com to improve viral nature of blogs.

* Number 1 out of 7 MILLION results for my Blog …, Have a number 1 placement of a personal blog, www.locovoco.com/blackinternetmarketing.com for keywords “black internet marketing”

* Overview: As a web developer and intermediate skilled designer, I am able to scope projects very well. I have a key understanding of great open source software packages such as WordPress, Joomla, Drupal, and more and can use these platforms for economical installations leading to content rich SEO plans.