23 Oct Do You Understand The Words That Are Coming From My Mouth?

A Clear Digital Strategy Can Get Everyone On the Same Page…

So now you’ve learned HTML5, Javascript, and CSS3.  Or maybe as a Marketing VP, you’ve just hired your new SEM manager on your team.

So what’s your problem?

• Do you ever scratch your own head figuring out what you are trying to do?
• Does your team understand what their contribution to the project means, or do they give you blank stares in meetings just going with status quo flows?

We often get mixed up with resource needs and their capabilities that we forget to identify the problems that they are there to solve.  In essence, we have a mismatch of skill sets and actual business problems that need to be solved.

The natural cascade of how to solve this issue is to take another look at your digital strategy.

1. Do You Have a Strategy? Hey, many companies do not even have a Digital Strategy. If this is your company, do not be too embarrassed to admit it. A strategy will help you outline the guiding principles of what exactly you are trying to do with your online presence.
2. Identify and Prioritize Problems: Problem solvers approach challenges and obstacles in the way of strategic success. Solving problems related to your strategy will set your digital team on the path of delivering actionable results.
3. Outline Tactics and Achieve: Now that you have a strategy and clear problem identification, you can outline the tactics and resources to deliver

Do you understand the words that are coming out of my mouth? Yep, now I do. We are on the same page. Don’t aimlessly build. Have a plan. Know your problem and make sure your team is onboard with your digital strategy.