09 Dec The Value of Social Media … and of Remaining Social

Occasionally, I’ve found that I step away from Technology.  This refreshes me to restart with a passion.  This can especially occur with Social Networking, which honestly, can become more of a maintenance task than something of a refreshing and fun social experience. 

So after some inner reflection, I’ve repurposed and listed my thoughts towards social media into a small list of what it means to me, or what I’ve used it for.

1. Networking:  Just today, as “social media” and “social networking” directly convey, I was able to take a DM asking me to post an event and post it as a favor.  After several Retweets, conversation started as a result of someone wanting to attend the event.  The event was related to career development and the attendee wanted to crank start a new career.  I felt GREAT about being able to make the connection.  This is what Social is about, especially from an Interactive Marketing slant…. Always remember that giving VALUE directly relates to the OUTCOME of your social media engagement.
2. Direct Monetization:  Don’t hate on me because I can make money per Tweet 🙂  The fact is that companies like TwtMob are actively looking for niche Social Media activists for campaigns that directly relate to their goals.  While Tweeting or Facebooking can be “fun”, making a few dollars before hitting SEND can also be just as engaging.
3. Education & News:   Twitter can be JUST as engaging for me in real time.  Recently, several Tweets I’ve read were so live and real time that Atlanta news trucks had not even been dispatched.
4. Boosting Employer:  Let’s face it, if you work somewhere, then your livelihood depends on that company remaining viable.  Why not put the good word out occasionally about products and services that your company may offer if if fits.  Being in the Interactive space, my company provides plenty of tools that would be an asset to many of my professional and personal friends.  Occasionally, send a shot out to your company’s Tweeter(s)!
5. Cultural Expansion:  I have to admit that a few of my Followers do some pretty amazing things both professionally and socially.  I have to admit that I am guilty of Twitter “intrigue”.  If I didn’t Google the person, I may have googled what they “do” in order to learn more about it.   Oh, and as a lover for BBQ, there are a few places I HAVE to try based on suggestions from followers.
6. Saving Money:  This may just be an side effect of getting News, but Saving Money is a benefit when we’ve shared coupons and deals around the city.

What makes your Social experience worth it being a part of your day?