So, in setting up an experiment recently for a campaign, I decided to give a very distilled A/B Test outline to team members. Enjoy, and hope your landing page optimization goes well! Also, if this formatting does not appear correct, here is the link to...
So if you have ever been out and about and decided that you want to do some "MoBlogging", then it may be time for you to install the Blackberry app for Wordpress. The alternative to NOT installing the app is clear - (Browsing to the...
Twitter Ads started today and looks like it will be a play on results similar to Sponsored Listings on Search Engines. I would have imagine that they will look similar to the following artistic expression mocked up by MOI. I would say that I would be...
Alright Troopers...
Every so often, you find a tool that is just plain cool. Unbounce.com has done an awesome job at "...
Saving cash on campaigns is a must for any shrewd marketer these days. For this reason, Search Engine Optimization (SEO) should remain high on any marketer's radar. Using Local Search Results and Youtube may strategically add organic converting results to your campaign In one...
Twit this kiddo. Testing out my new widgets to update Twitter with blog content. Pretty nifty! Just so you know, I am using POST TO TWITTER. You can get more information about the plugin by doing a search in your Wordpress Add Plugin module OR by...
A recent colleague was talking to me about the clickthrough rate of his ads on a targeted niche market site. By looking at just the number of click throughs, he was able to make a blanket statement about the inefficacy of his banner ads. Interactive...
At the SES Conference in New York, Tim Ash unveiled his Landing Page Optimization tool, called AttentionWizard.com Very interesting concept, in which his software application scans an uploaded image of your landing page, to help you determine the natural progression of eye flow on a given...
Interactive [in-ter-ak-tiv] –adjective acting one upon or with the other. Marketing [mahr-ki-ting] -noun the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. Brandon [bran-duhn] Johnson [jon-suhn] - noun: a...