Marketers over the past couple of years have been REALLY on the content marketing strategy. But what honestly is the threshold and what other tactics are on the horizon to either take content marketing to the next level OR replace it? Everybody and their marketing mother...
In this Digital Playground quick study, we analyze call to action colors, positions on page, and copy for the call to action. We also discuss some "next steps" for what the next analyses could be in getting a better click through for a join site. Join...
So it's been a while since I've blogged here. Sometimes, one must go on a mental & social vacay. Blogging is the same way for me. Look, it's enough to stay abreast of all the changes in the digital space. But to regurgitate it all...
Have you seen the new Hootsuite Assignments for Google Chrome? Looks like a great way to document keeping your team in the know. Your comments are welcomed. ...
I was reading CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone over the holidays by Drew Eric Whitman. Yep, it had some common sense things in it, but as a Biology major in Undergrad, I...
Was checking out an article on LOCAL SEO Effectiveness and was very interested in the Google Venice update. The relevance of local search optimization is becoming a paramount initiative for Google to provide the best data. With the prevalence of mobile phones and smart searches,...
Have you ever wanted to add content to your blog, but just didn't have the 'OOOOMMMMMMFFFFFF" to come with that seed to begin? Check out some of these ideas to create sticky content: Solve a problem that a reader may have: come up with the solutions...
Recently, I had the opportunity and the urge to try out Linode.com for their well-renowned VPS hosting service. The major question that I had and still do to some extent is what does this service provide that a shared hosted service does not? The linode experience...
In B2B marketing, or any online marketing, I am a firm believer that you must have your "experimental" playground in order to turn theory into practical application. For any marketers or bosses of marketers who don't believe that the inbound/content marketing process does not work,...
Growing up, my family "made me" take nearly 10 years of piano lessons. Now, in my late thirties, I have to admit that I miss those lessons and miss the opportunity to have continued on. Today, I am even looking at the smallest portable keyboard...