This past week, we were honored at the AiMA Monthly Programming Event to understand how Kodak is successfully transforming itself into an innovative leader in digital imaging. The messenger? Jeffrey Hayzlett himself. Some key take aways for me from Jeffrey's presentation were: Get a new elevator pitch! ...
Click to view the Starbuck's Commercial below. It seems that they are looking to reach a younger demographic. To me, this is a cool video (although a little abstract and maybe even weird), because the average Starbuck's that I walk into has a generally older...
So I was just thinking...
Interactive Marketing General Reasons 1. Invest in online meeting software to further your business' interactive marketing strategy. Check out www.pgi.com for web conferencing ideas.. 2. Reliable hosting and shopping cart technology has decreased in price over the years. Invest in good hosting for high server uptimes for your site...
Ever needed to resize a photo, or better yet crop your face out of a picture? (I know...
In case you have not seen the Twitter Guide Book by Mashable, you should check it out. It covers such topics as: Twitter Basics Building your Twitter Community Using Twitter For Business Managing your Twitter Settings and Stream Sharing Music, Video, and Images on Twitter Check it out...
I can just imagine 10 Butterfinger interactive/digital marketing executives sitting around a table with catered Starbuck's and fresh bagels...
I LOVE fresh fonts and their strategic usage on sites, landing pages, and email designs. Check out the following article from InstantShift.com for more ideas on Free fonts. 35 Fresh FreeFonts for Designers and Developers...
Hey guys...
Interactive marketing SEM campaigns have multiple objectives and "subjectives". At its most basic form, PPC campaigns market to a particular segment, market a product, service, or event, and ask for that almighty & strategically-priced click through. These can be measured, objectively. A/B testing can lead to statistically-relevant...