Referrers are important on many different fronts. Social media opportunities serve as good incoming link bait for the rest of your web site content. As for a Source and Medium listing of this blog, the following referral sources...
To me, one of the most important landing page Key Performance Indicators, is the BOUNCE RATE! The bounce rate, in layman's terms, is basically the number of site visits that come to your landing page and BOUNCE (like Tigger off of Winnie the Pooh) off...
Interactive marketing mavens should obsess about campaign performance indicators. This should include ON and OFFline campaigns...
Can you Guess When the Weekend is? This is from a political blog. Interesting that people MUST be at work reading blogs, right? ...
Interactive Marketers are sometimes faced with placing banners on multiple marketing sites. Sometimes they are owned by the Marketer or the organization they represent. Other times, they are posting banners on distributed networks. I have used OPEN X as a solution to both of these...
So, in setting up an experiment recently for a campaign, I decided to give a very distilled A/B Test outline to team members. Enjoy, and hope your landing page optimization goes well! Also, if this formatting does not appear correct, here is the link to...
Every so often, you find a tool that is just plain cool. Unbounce.com has done an awesome job at "...
A recent colleague was talking to me about the clickthrough rate of his ads on a targeted niche market site. By looking at just the number of click throughs, he was able to make a blanket statement about the inefficacy of his banner ads. Interactive...
At the SES Conference in New York, Tim Ash unveiled his Landing Page Optimization tool, called AttentionWizard.com Very interesting concept, in which his software application scans an uploaded image of your landing page, to help you determine the natural progression of eye flow on a given...
We've been looking at amazingly low bounce rates on landing pages for a particular campaign that we are working on. The bounce rate is below 15% on a site with the following: NO Top level or side navigation elements 6 page footer elements, including 4 boring items...