In B2B marketing, or any online marketing, I am a firm believer that you must have your "experimental" playground in order to turn theory into practical application. For any marketers or bosses of marketers who don't believe that the inbound/content marketing process does not work,...
I was at a training recently and the trainer put up two amazing stats that we as digital marketers "know", but overlook. 96% of site visitors to a given website leave without doing the action that the site owner wanted thm to do. 70% of shoppers abandon...
Now, if you are reading this post around lunch, you may be subconsciously hungry now for a Sub Sandwich. But this is just a reminder to the famous IT Departments of the world to help out marketers with their SEO. How? Well, the concept is simple. And...
Occasionally, I've found that I step away from Technology. This refreshes me to restart with a passion. This can especially occur with Social Networking, which honestly, can become more of a maintenance task than something of a refreshing and fun social experience. So after some inner...
Recently, I've been heading strategy on a renovation of a nearly 10 year old website. SEO Fabulous? Can be improved. Traffic? Niche site topic, but with improved SEO, can own the niche! Technology? Good Content Management Backbone Social? Good content distribution with great RT and LIKE engagement Analytics? Implementation has been...
Last year, Google launched a richer searching experience by launching a new technology that some call SEO 2.0. In making search results more Interactive, Google launched Rich Snippets, which can give more specific information about products, retail locations, customer reviews and more. This data is embedded...
Upon reviewing a website for a friend, I asked him to define what exactly he wanted to do with his site. Being a small ecommerce site owner, he instantly said to "increase sales and leads". My reply was, "...
When is the last time that you have achieved a 95.63% click through rate? This is from a CJ.com affiliate promotion...
Per a Forbes article in regards to Klout.com, 3,000 companies using our data and doing two billion transactions a month right now… And in terms of public perception and resources, we have a team of almost 60 people here; data scientists and all these folks are working...
The number one thing in the Digital and Interactive space is to keep your eyes open for new and interesting trends, since there is someone out there doing or introducing new tactics that may be helpful to get clicks to your landing pages. Doing some...