Virtually all marketers use email and company websites as marketing channels, according to a recent study from Lyris. Email marketing (97%) and company websites (96%) are the most frequently used marketing channels for all respondent groups. Social media marketing (82%) followed, with search engine optimization...
Do PR Firms still have Commodore 64 Computers that Power Their Campaigns? One of my internet brands is a popular destination for the urban community. Blackatlanta.com has allowed me years of learning. Not only has it seeded my education of in design, development, analytics, ecommerce, lead...
The importance of Social Media in corporate and personal brand building cannot be stressed enough. Below, you will see two TOP TRAFFIC Sources for one of our online brands. The time span for the first shot is July 5, 2010 through August 5, 2010. The...
This "art-work" was a great piece, that I had to grace my pages with it. Very proud of Definition 6, a local Interactive and Digital Agency, for their innovative spirits. Kept me engaged until the very end! Quality like this is a great example of the...
Recently, the following question was posed to me. A blog reader wanted to know how she would position herself to become a professional Twitter manager for companies and or individuals. While I have not personally stepped out to monetize other company's Twitter bases or personally...
Social Communities may provide your business with the opportunity to get closer to customers and leads. SAAS platforms exist to help facilitate this engagement. Not many know this about me, but I am a licensed real estate professional with the State of Georgia. I don't "practice"...
Search Engine Optimization vs other models of online traffic generation has always had a seemingly bad rap on data reconciliation. Omniture SiteCatalyst and other analytics products have made the attribution easier by tracking search engine search keywords as variables through to key conversion points. But until...
In past jobs, I worked with an interactive marketing campaign manager whose job was simply to get qualified traffic to our landing page experiences. When the "stuff" hit the fan, and a campaign did not go as planned, he would always just say, "...
I was recently introduced to TweetAdder...
Any online business can benefit from strategically exploited traffic spikes. Here are some ideas to think about. Keeping fresh on skill sets is EXTREMELY important in many fields of employment. But let's face it, while I could outsource my work offshore somewhere, half of the...