Marketers over the past couple of years have been REALLY on the content marketing strategy. But what honestly is the threshold and what other tactics are on the horizon to either take content marketing to the next level OR replace it? Everybody and their marketing mother...
Was checking out an article on LOCAL SEO Effectiveness and was very interested in the Google Venice update. The relevance of local search optimization is becoming a paramount initiative for Google to provide the best data. With the prevalence of mobile phones and smart searches,...
Now, if you are reading this post around lunch, you may be subconsciously hungry now for a Sub Sandwich. But this is just a reminder to the famous IT Departments of the world to help out marketers with their SEO. How? Well, the concept is simple. And...
Last year, Google launched a richer searching experience by launching a new technology that some call SEO 2.0. In making search results more Interactive, Google launched Rich Snippets, which can give more specific information about products, retail locations, customer reviews and more. This data is embedded...
Upon reviewing a website for a friend, I asked him to define what exactly he wanted to do with his site. Being a small ecommerce site owner, he instantly said to "increase sales and leads". My reply was, "...
The number one thing in the Digital and Interactive space is to keep your eyes open for new and interesting trends, since there is someone out there doing or introducing new tactics that may be helpful to get clicks to your landing pages. Doing some...
I used to manage Global SEO for my company. There is a reason why, just as there is a reason today why I am not. Now, time to toot thine own horn good peoples. Number 3 and Number 4 out of 74.3M results? Yepper. I CANNOT...
Creating multiple streams of income has always been an important facet of my financial life. By paying myself, it has created what I endearingly call “shoe money” for the family. Read on to download a free case study! On a different note, my full time occupation...
One of my career advisors told me that I needed to be "Googleable". (Now, say it 10 times!) Today alone, I've learned that someone with my name was arrested and another guy with my namesake plays in the NFL! So with all of the cool "Brandon...
Flipping a website generally depends on proving a revenue source. Sites are normally sold for an average of 3x its yearly revenue, but can be more or less depending on the growth projections or relevance to a certain niche. For this example, I look at...