2016 – Present
- Support Global Coca-Cola Marketing Platforms, Technologies, & Integrated Marketing Campaigns. Drive project and program management & governance. Select & oversee technology supplier & agency onboarding, manage SDLC processes, and ensure compliance with Coca-Cola information risk management and technology approvals.
Major Contributions:
- Served as Interim Program Manager for development & integration of global collaboration Salesforce platform for Coca-Cola’s marketing campaign and innovation workstreams. Oversaw governance, financials, & full agile SDLC processes from technical suppliers, design agencies, and testing suppliers.
- Successfully launched FANTA teen hub, collaborating with and overseeing developing agency in areas of functional & performance testing, hosting, analytics integration, and overall KO vendor governance.
- Manage technology and strategize emerging trends to advance consumer enjoyment & business ROI for World of Coca-Cola online & offline locations in Las Vegas, Orlando, and Atlanta.
Director of Digital Marketing Technology (’13 – ’15)
- Service multiple Marketing channels’ digital business strategy. Drove contractual and implementation strategies for Hubspot, Eloqua CRM, & ExactTarget to drive lead generation and customer converting campaign activities. Oversaw innovative Eloqua Marketing Automation integrations to Salesforce, Oracle SRM, Influitive, Brightcove, & Olark Chat. Manage hosting & webmaster roles for global corporate online presence. Converted company CMS to WordPress & launched sites in over 20 locales through North America, EMEA, LATAM, & APAC. Managed governance, standardized global analytics, and implemented agile SDLC for Marketing software and online products.
Director, Digital Sales & Marketing (‘12 – ‘13)
- Managed Sales & Marketing team to support $14M online audio & web conferencing business. Oversaw $1.1M annual SEM / SEO media advertising budget. Grew total customer acquisition by 10% year over year.
Director, Digital/Interactive Marketing (‘08 – ‘12)
- Led design and development team responsible for creating online campaigns for lead generation and customer conversion. Launched landing pages for A/B & Multivariate testing. Oversaw email deliverability. Oversaw company’s campaign metrics strategy utilizing Omniture SiteCatalyst tagging (now Adobe) and Google Analytics. Handled analytics vendor relationships and strategies.
Developer & Web Strategist (‘07 – ‘08)
- Intermediate skilled PHP & MySQL developer. Updated Documentum content management system.
Major Contributions:
- Conceptualized and created entrepreneurial sales tool with $1M ROI and 2 Full Time Employee Reduction.
- Delivered customer site supporting 70K employees, powering product access for $20M annual revenue.
- Led e-commerce, information architecture, user experience, content strategy, and API development. Grew total customer acquisition by 10% year over year while meeting 95% $14M revenue goals.
- Created digital strategy of multiple e-commerce stores collectively serving over 100K customers with online web sales of $20M+
- Engaged Global SEO Strategy to include compliance, optimization, and ROI attribution. Improved qtr-to-qtr visibility by 10%.
- Manage staff and development expense budgets of $498K for core team functionality of design/dev/SEO
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