In past jobs, I worked with an interactive marketing campaign manager whose job was simply to get qualified traffic to our landing page experiences. When the "stuff" hit the fan, and a campaign did not go as planned, he would always just say, "...
Interactive Marketers are sometimes faced with placing banners on multiple marketing sites. Sometimes they are owned by the Marketer or the organization they represent. Other times, they are posting banners on distributed networks. I have used OPEN X as a solution to both of these...
A recent colleague was talking to me about the clickthrough rate of his ads on a targeted niche market site. By looking at just the number of click throughs, he was able to make a blanket statement about the inefficacy of his banner ads. Interactive...
Affiliate publishers should perform various tests to see how website visitors respond. Clear winners should be promoted and tests should further see future improvements. Online dating is a huge market online. We straddle the fence between Match.com and BlackSingles.com. For us, BlackSingles has a better reception as...