To me, one of the most important landing page Key Performance Indicators, is the BOUNCE RATE! The bounce rate, in layman's terms, is basically the number of site visits that come to your landing page and BOUNCE (like Tigger off of Winnie the Pooh) off...
We've been looking at amazingly low bounce rates on landing pages for a particular campaign that we are working on. The bounce rate is below 15% on a site with the following: NO Top level or side navigation elements 6 page footer elements, including 4 boring items...
Landing Page Testing Gives a tester the ability to experiment with the best variations of a page. We show you below how we were able to compare BOUNCE rates between two page variations. BlackAtlanta.com currently runs on a popular flavor of a Content Management System. Normally,...