30 Jul 95.63% Click Through Rate?!
When is the last time that you have achieved a 95.63% click through rate? This is from a CJ.com affiliate promotion...
16 Apr M.A.R.T.A. Transit Digital Advertising… More Expensive Without Tracking?
Interactive marketing mavens should obsess about campaign performance indicators. This should include ON and OFFline campaigns...
14 Apr Google Website Optimizer A/B Tests: Downloadable, Distilled Outline of Necessary Items
So, in setting up an experiment recently for a campaign, I decided to give a very distilled A/B Test outline to team members. Enjoy, and hope your landing page optimization goes well! Also, if this formatting does not appear correct, here is the link to...
11 Apr SEO Interactive Marketing Value: The Importance of Local Business & Youtube Video Search Results
Saving cash on campaigns is a must for any shrewd marketer these days. For this reason, Search Engine Optimization (SEO) should remain high on any marketer's radar. Using Local Search Results and Youtube may strategically add organic converting results to your campaign In one...