25 May My Compliments to Derrick Moss, Designer
Hey guys...
20 Apr Google And Hostgator: $100 Google Adwords Free Offer Envelope Marketing
As many of you know, I am a HostGator.com fan. They have powered many of my sites for years now. I used to be a major advocate for a local Atlanta web hosting company, and sent them plenty of checks. However, since their service went...
16 Apr M.A.R.T.A. Transit Digital Advertising… More Expensive Without Tracking?
Interactive marketing mavens should obsess about campaign performance indicators. This should include ON and OFFline campaigns...
15 Apr How To Turn On A Banner Ad on 30 Sites with A Few Clicks…
Interactive Marketers are sometimes faced with placing banners on multiple marketing sites. Sometimes they are owned by the Marketer or the organization they represent. Other times, they are posting banners on distributed networks. I have used OPEN X as a solution to both of these...
13 Apr Reliable Hosting on a Dime. Or Maybe a Penny
Alright Troopers...
12 Apr You’re a Tool: Review of Unbounce.com
Every so often, you find a tool that is just plain cool. Unbounce.com has done an awesome job at "...
10 Apr Banner Advertising ClickThrough Vs. Target Market Interest
A recent colleague was talking to me about the clickthrough rate of his ads on a targeted niche market site. By looking at just the number of click throughs, he was able to make a blanket statement about the inefficacy of his banner ads. Interactive...
02 Apr Heat Map Tool Proves to Be a Hit with Analytics
At the SES Conference in New York, Tim Ash unveiled his Landing Page Optimization tool, called AttentionWizard.com Very interesting concept, in which his software application scans an uploaded image of your landing page, to help you determine the natural progression of eye flow on a given...
31 Mar Interactive Marketing | Brandon Johnson
Interactive [in-ter-ak-tiv] –adjective acting one upon or with the other. Marketing [mahr-ki-ting] -noun the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. Brandon [bran-duhn] Johnson [jon-suhn] - noun: a...
31 Mar New Interactive Marketing Definition Needed for Old School Bounce Rates?
We've been looking at amazingly low bounce rates on landing pages for a particular campaign that we are working on. The bounce rate is below 15% on a site with the following: NO Top level or side navigation elements 6 page footer elements, including 4 boring items...
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