Occasionally, I've found that I step away from Technology. This refreshes me to restart with a passion. This can especially occur with Social Networking, which honestly, can become more of a maintenance task than something of a refreshing and fun social experience. So after some inner...
Per a Forbes article in regards to Klout.com, 3,000 companies using our data and doing two billion transactions a month right now… And in terms of public perception and resources, we have a team of almost 60 people here; data scientists and all these folks are working...
Many of my friends and co-workers know that I like to fish. Recently a friend let me borrow a boat that he has had sitting in his back yard for over a 6 years. The boat is over 40 years old by the way. After I...
As I read through an article on Minority and Multicultural marketing, I was amazed at several stated statistics: In 2009, the U.S. African-American market's buying power was $910 billion, while the Hispanic-American market's was $978 billion. That combined buying power is larger than Brazil's entire...
Virtually all marketers use email and company websites as marketing channels, according to a recent study from Lyris. Email marketing (97%) and company websites (96%) are the most frequently used marketing channels for all respondent groups. Social media marketing (82%) followed, with search engine optimization...
Interactive Marketers are sometimes faced with placing banners on multiple marketing sites. Sometimes they are owned by the Marketer or the organization they represent. Other times, they are posting banners on distributed networks. I have used OPEN X as a solution to both of these...
Interactive [in-ter-ak-tiv] –adjective acting one upon or with the other. Marketing [mahr-ki-ting] -noun the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. Brandon [bran-duhn] Johnson [jon-suhn] - noun: a...
We've been looking at amazingly low bounce rates on landing pages for a particular campaign that we are working on. The bounce rate is below 15% on a site with the following: NO Top level or side navigation elements 6 page footer elements, including 4 boring items...
Bounce rates can be a good thing...
Widgets (on the internet), provide an extensible "network", that allows you to actively share content on other websites, while marketing your website and passing traffic back to yours with a click through. You have heard about Widgets for years...