24 May Do I Do Waht You Say? Or Do I Do Waht You Wnat me to Cilck?

Interactive marketing SEM campaigns have multiple objectives and "subjectives". At its most basic form, PPC campaigns  market to a particular segment, market a product, service, or event, and ask for that almighty & strategically-priced click through.  These can be measured, objectively. A/B testing can lead to statistically-relevant...