In past jobs, I worked with an interactive marketing campaign manager whose job was simply to get qualified traffic to our landing page experiences. When the "stuff" hit the fan, and a campaign did not go as planned, he would always just say, "...
Interactive Marketing General Reasons
1. Invest in online meeting software to further your business' interactive marketing strategy. Check out www.pgi.com for web conferencing ideas..
2. Reliable hosting and shopping cart technology has decreased in price over the years. Invest in good hosting for high server uptimes for your site...